The answer
$1.1K – $9.9K
YouTube pays $1.1K–$9.9K for 1,000,000 views depending on niche. General content earns around $1.9K. Finance channels earn up to $9.9K.
Based on CPM of $2–$18. Only ~55% of views are monetized.
Your niche determines your CPM, which directly determines your earnings.
| Niche | CPM Range | Est. Earnings |
|---|---|---|
| Finance / Investing | $10–$30 | $5.5K – $17K |
| Business / Marketing | $8–$25 | $4.4K – $14K |
| Tech / Software | $4–$12 | $2.2K – $6.6K |
| Health / Fitness | $4–$12 | $2.2K – $6.6K |
| How-To / DIY | $3–$10 | $1.6K – $5.5K |
| Beauty / Fashion | $3–$10 | $1.6K – $5.5K |
| Education | $3–$8 | $1.6K – $4.4K |
| Travel | $3–$8 | $1.6K – $4.4K |
| Food / Cooking | $2–$7 | $1.1K – $3.9K |
| Gaming | $2–$6 | $1.1K – $3.3K |
| General / Entertainment | $2–$5 | $1.1K – $2.8K |
| Music | $1–$4 | $550 – $2.2K |
Your niche / content category
Finance and business channels earn 5-10x more per view than entertainment or gaming channels due to higher advertiser competition.
Audience location
Viewers from the US, UK, Canada, and Australia generate much higher CPMs than viewers from developing countries.
Monetization rate (~55%)
Not all views generate revenue. Ad-skipping, ad-blockers, and non-monetized regions mean only about 55% of views earn money.
Time of year
Q4 (October–December) has the highest CPMs due to holiday advertiser spending. Q1 has the lowest.
Use the full YouTube Money Calculator to enter your daily view count, niche, and get monthly and yearly earnings estimates.