TikTok Posting Times

Best Time to Post on
TikTok on Thursday

Best times on Thursday

9am12pm7pm

Thursday sees a pre-weekend engagement uplift as people mentally shift out of work mode. Morning (9am) and lunch (12pm) capture the work-week crowd. Evening (7pm) is strong as people start Friday-mode browsing.

Best Thursday Times by Niche

NicheBest Thursday Time
Finance / Business9am, 12pm
Entertainment7–9pm
Food / Cooking12pm, 5pm
Gaming7pm
Education9am

Pro tip

Thursday lunch (12pm) is particularly strong for food and lifestyle content — people browse recipes and inspiration during their lunch break.

Get your personalized Thursday schedule

Use the free calculator to get times optimized for your specific niche and audience timezone.