Calculate your TikTok engagement rate and see how it compares to benchmarks for your follower tier. Free, no login required.
Enter followers + likes and hit Calculate
Engagement Rate = (Likes + Comments + Shares) ÷ Followers × 100
Add your follower count, total likes, comments, shares, and optionally views from your recent posts.
We calculate your engagement rate by followers (industry standard) and by views if provided.
See how your engagement rate stacks up against averages for your follower tier on TikTok.
Divide total engagements (likes + comments + shares) by your follower count, then multiply by 100. For example: 5,000 engagements ÷ 50,000 followers × 100 = 10% engagement rate.
It depends on your size. Nano creators (1K-10K followers) typically see 8-12%. Micro (10K-50K) averages 5-9%. Mid-tier (50K-500K) is 3-6%. Anything above your tier's average is considered good.
TikTok's For You Page algorithm shows content to non-followers based on interest, driving higher engagement. Instagram primarily shows content to existing followers, limiting organic reach.
Engagement by followers is the industry standard for brand deals. Engagement by views shows how compelling your content is. Both are useful — brands look at follower-based rates, while you should optimize for view-based rates.
Post 2-3 times daily, hook viewers in the first second, reply to comments, post when your audience is active, use trending sounds, and create shareable content. Track performance hourly to identify what works best.
ContentStats.io tracks your TikTok video engagement hourly — views, likes, comments, and shares — via a simple API. No manual data entry needed.